IndiaFirst Life Insurance - Spatial Branding
IndiaFirst Life Insurance, a leading life insurance company in India provides a range of term plans, ULIPs, savings plans, retirement plans, child plans and more, recently moved offices. The new space required branded environments that recognize the core competency of the company. To this effect, the system of graphics and messaging that was developed drew inspiration from the simple logo form of the ‘Flag’ of IndiaFirst and translated it into triangular forms which unified the language across the office space. The core values of IndiaFirst played an integral part in brand messaging, and along with the triangular forms, created a holistic interior brand language.