ABOUT THE FOUNDER
SHEFALI DESAI
(Founder & Design Director)
Shefali also known as The Doodleist is a multidisciplinary designer who breathes life into brands by detailing them out with the love that life itself encompasses within it. With seven years + of work experience and having worked with 90+ brands across multiple agencies be it a start-up or a high-end brand, Shefali is known to come up with adaptable design solutions for any client who approaches her. Shefali has also done some notable work for brands such as Pepsi, Old Spice, Rustomjee, Redbull etc which has won her a few prestigious awards in the industry, she has also been featured on multiple occasions, the most noteworthy being her feature in the creative gaga magazine.  With numerous opportunities to widen her horizon, Shefali’s passion for surrealism enables her to see the world with a rare perspective. Be it print, digital or spatial, she fuses strategy with creativity to create visual magic.

TOTAL ACCOLADES: 3 Gold, 7 Silver, 4 Bronze in Design Execution

TEAM
Design comes alive when a story is conveyed with passion, commitment and excellence, this is reflected in our work and the skill set of our team. We are design specialists with years of past experience with various expertise from print to digital, consulting clients & agencies, we listen & guide them to build meaningful design driven executions and come up with the right design solution to their problems.

Simran Puri
(Video & Motion Graphic Specialist)
Simran aka Bunny is known for his wizardry in making flat designs come alive with his motion graphic animation skills. His quirky nature helps him come up with innovative solutions, bringing life to BASE 501

Nikita Braggs 
(Art Director – Print & Branding expertise)
Nikita aka Nikki is known for her systematic approach to design, keeping everything clean and organised. She is known for quality design output and coming up with classy and elegant design solutions and making sure only great design makes the cut.
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Ameya Benodekar​​​​​​​
(Illustration Guru) 
Ameya more fondly known as Ams is our in-house pro artist, hailing from J.J Institute Of Applied Arts, he creates magic with his mesmerising illustration skills and his keen sense of detail, Ameya is known for his strong sense of visual appeal which he brings to into all our creative briefs, he has the knack of developing handsketches in to masterpieces

Stephanie Concessio 
(Graphic Design wiz )
Stephanie aka Steph is a skilled graphic designer, known for her sporty nature she creates magic in a jiffy. Steph brings in structure and methodology into all the design chaos, she displays a very go getter attitude, and is your person for fast and good design execution, with her persona and qualities that she displays we fondly title her as our biker chick in disguise. 
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Pratishruti Eswarary
(Design wiz )
Pratishruti aka Prati, she is our creative genius in disguise, Prati is known for her quirky sense of style and bubbly nature, which attributes to her design skills, she is quick and smart, and executes amazing design & problem solving skills which surprises us every time. You will either find her focusing on a client brief, playing with a pinwheel to charge her self of quietly sketching in a corner. 



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