(Founder & Design Director)
Shefali Desai, The Founder & Design Director at BASE 501, is also known as The Doodleist. Shefali is a multidisciplinary Artist / Designer, with her substantial experience in Fine Arts, Strategic Design Thinking and Design Management she breathes life into brands by detailing them out with the love that life itself encompasses within it.. Having done her Masters In Design from Singapore, she has raised the bar by demanding & delivering consistently superior art & design solutions across 100 + brands and multiple agencies be it start-ups or high-end brands over the last 9 years of her career.  
Shefali is known to come up with adaptable design solutions for any client who approaches her. 
Working with noteworthy brands such as:  STARBUCKS, Pepsi, Redbull, Star Movies, TATA sky, CBRE etc. Her passion for art and design has fetched Shefali some prestigious awards in the industry along with being  featured in magazines  Creative Gaga & Kyoorius, She has been featured in Insight Success under The Top 10 Creatives entrepreneurs of 2019, Shefali has even made it to the list of Top 100 Women Illustration Artists in India, Wacom Spotlight Artist & was featured in the LIVE DARE CREATE by Wacom, with numerous opportunities to widen her horizon, in the field of Art, Print, Digital & Spatial, she is known to fuse strategy with design to create visual magic. 
Shefali is also the Chapter Secretary at ADI (Association of Designers of India), and is known for her contribution in the design education space as well, with having 3 years of teaching design as Visiting Faculty at Raffles Design Institute & currently an Visiting Faculty at NMIMS School Of Design 
EMVIES - The Advertising Club 3 Silver 1 Bronze for Old Spice 'Mantastic' Campaign 
Socialathon 1 Gold, 1 Bronze for Old Spice 'Mantastic' Campaign 
Indian Digital Media Awards 1 Gold 1 Silver 3 Bronze for Old Spice 'Mantastic' Campaign & Bajaj 75 year Celebration Campaign 
India Digital Crest Awards 1 Gold 2 Silver for Old Spice 'Mantastic' Campaign 
Goafest Abbys 1 Gold 1 Silver 1 Bronze for Old Spice 'Mantastic' Campaign
TOTAL ACCOLADES: 4 Gold, 7 Silver, 6 Bronze in Design Execution
Brand Collaborations : HP Z Series, Fastrack, Faber Castell, Wacom, Google, STARBUCKS, Edutainment, Celfi Design, Indiefolio, Kolkata Arts Lane Festival & Artimately

Design comes alive when a story is conveyed with passion, commitment and excellence, this is reflected in our work and the skill set of our team. We are design specialists with years of past experience with various expertise from print to digital, consulting clients & agencies, we listen & guide them to build meaningful design driven executions and come up with the right design solution to their problems.

Nikita Braggs 
(Art Director – Print & Branding expertise)
Nikita aka Nikki is known for her systematic approach to design, keeping everything clean and organised. She is known for quality design output and coming up with classy and elegant design solutions and making sure only great design makes the cut.
Simran Puri
(Video & Motion Graphic Specialist)
Simran aka Bunny is known for his wizardry in making flat designs come alive with his motion graphic animation skills. His quirky nature helps him come up with innovative solutions, bringing life to BASE 501​​
Zain Shaikh
(Zen Designer )
Zain is our most sorted out designer, his skills vary from print to digital, his eye for detail is what brings out the best in our projects. Zain brings in leadership skills, He is known for bringing out the quality in the creatives and is always enthusiastic for experimenting and taking up new and challenging projects..
Shrutika Manivannan 
(Graphic Designer) 
Shrutika is our architect turned graphic designer, she adds a lot of structure and order to our working style, a grammar nazi by heart she makes all our concepts sound like works of literature, Shrutika is known for her clean design style, and her love for experimentation, add a lot of zest to our creative projects 

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