ABOUT THE FOUNDER
Shefali Desai, The Founder & Design Director at BASE 501, is also known as The Doodleist. Shefali is a multidisciplinary Artist / Designer, with a substantial experience in Fine Arts, Strategic Design Thinking and Design Management she breathes life into brands by detailing them out with the love that life itself encompasses within it. Having done her Masters In Design from Singapore, she has raised the bar by demanding & delivering consistently superior art & design solutions across 1000 + brands and multiple agencies be it start-ups or high-end brands over the last 15 years plus of her career.  
Shefali is known to come up with adaptable design solutions for any client who approaches her. 
Working with noteworthy brands such as:  STARBUCKS, Pepsi, Red bull, Star Movies, TATA sky, Britannia, CBRE etc to name a few. Her passion for art and design has fetched Shefali some prestigious awards and notable mentions in the industry along with being featured in magazines like Creative Gaga & Kyoorius, Shefali has been under the spotlight for her Rickshaw Art for Hyderabad Design Week In the Telangana Today Newspaper, which later went on to be featured in multiple local newspapers. She has also had the opportunity work with KFC India in their Nation Wide Campaign to revamp the popular Chicken Bucket for Mumbai, Kanpur and Bhilai, she was one of the top few designers chosen to illustrate for the project. 
Her achievements have been published in Insight Success under The Top 10 Creatives entrepreneurs of 2019, Shefali has even made it to the list of Top 100 Women Illustration Artists in India, Wacom Spotlight Artist & was featured in the LIVE DARE CREATE by Wacom, with numerous opportunities to widen her horizon, in the field of Art, Print, Digital & Spatial, she is known to fuse strategy with design to create visual magic. 
Shefali has also been associated with the NAS ACADEMY as a Daily activity lead and is known for her contribution in the design education space as well, having over 10 years of teaching art & design experience she has been a Visiting Faculty at Raffles Design Institute, and Atlas SkillTech University,  SOAL (School of Accelerated  Learning) and is currently an Adjunct Faculty at Somaiya School Of Design & a Visiting Faculty at NMIMS School Of Design, Shefali has also conducted over a 100 + workshops within the art & design sector individually and across colleges and events, and has also been a part of Disney India's Imagine That Season 2 in a segment where she teaches how to do D.I.Y doodles on shoes.
Shefali also etched herself into world of merchandising, with tie ups with established brands such as Toesmith, Cover It Up in the past & is currently illustrating in collaboration with The Bay Store. She is known to create quirky fun wearable designs that get adapted on shoes, phone cases t-shirts and more.
Awards
FREEPUBLIKAN AWARDS 
Best Brand Identity Design - Project Name : Within
Best Packaging Design - Project Name : 3 Sisters
Freepublikan Of The Year - Individual Professional
EMVIES - The Advertising Club 3 Silver 1 Bronze for Old Spice 'Mantastic' Campaign 
Socialathon 1 Gold, 1 Bronze for Old Spice 'Mantastic' Campaign 
Indian Digital Media Awards 1 Gold 1 Silver 3 Bronze for Old Spice 'Mantastic' Campaign & Bajaj 75 year Celebration Campaign 
India Digital Crest Awards 1 Gold 2 Silver for Procter and Gamble's Old Spice 'Mantastic' Campaign
Goafest Abbys 1 Gold 1 Silver 1 Bronze for Old Spice 'Mantastic' Campaign
TOTAL ACCOLADES: 3 Freepublikans, 4 Gold, 7 Silver, 6 Bronze in Design Execution

Print Features 
Telangana Today : Hyderabad Design Week  
Insight Success Under The Top 10 Creatives Entrepreneurs Of 2019
Kyoorius Magazine Ambriona Logo Feature 
Creative Gaga Mandala Merchandise Feature In The Spend Thrift Section
Creative Gaga Hitchhikers Guide Wall Mural 
Favorite Magazine (Germany) 3 Sisters Packaging 
Idecorama Magazine Starbucks Mural Kolkata

Online Features 
Insight Success Under The Top 10 Creatives Entrepreneurs Of 2019
Top 100 Women Illustration Artists In India 
The Grey Alley - The Mandala Project 
Artist Feature Homegrown : 15 Brother Sister Duo Start Ups
Packaging Of The World : Ambriona, Daarzel & 3 Sisters

Brand Collaborations : 
Sony Pictures, KFC Bucket Design Campaign, Animal Planet, DISNEY Imagine That Season 2, STARBUCKS, Google, HP Z Series, Fastrack, Faber Castell, Wacom, Hyderabad Design Week, Edutainment, Celfi Design, Kolkata Arts Lane Festival, Toesmith, Cover It Up, Antiquity Blue, Artimately, Indiefolio to name a few


TEAM
Design comes alive when a story is conveyed with passion, commitment and excellence, this is reflected in our work and the varied skill set of our team. 
We are a collaborated group of artists & design specialists who come together with years of experience with various expertise from print to digital, consulting clients & agencies, we listen & guide them to build meaningful design driven executions and come up with the right design solution to their problems. 





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