(Founder & Design Director)
Shefali Desai, The Founder & Design Director at BASE 501, is also known as The Doodleist. Shefali is a multidisciplinary Artist / Designer, with her substantial experience in Fine Arts, Strategic Design Thinking and Design Management she breathes life into brands by detailing them out with the love that life itself encompasses within it.. Having done her Masters In Design from Singapore, she has raised the bar by demanding & delivering consistently superior art & design solutions across 300 + brands and multiple agencies be it start-ups or high-end brands over the last 10 years plus of her career.  
Shefali is known to come up with adaptable design solutions for any client who approaches her. 
Working with noteworthy brands such as:  STARBUCKS, Pepsi, Red bull, Star Movies, TATA sky, CBRE etc. Her passion for art and design has fetched Shefali some prestigious awards in the industry along with being featured in magazines  Creative Gaga & Kyoorius, Shefali has been under the spotlight for her Rickshaw Art for Hyderabad Design Week In the Telangana Today Newspaper, which later went on to be featured in multiple local newspapers. Her achievements have been published in Insight Success under The Top 10 Creatives entrepreneurs of 2019, Shefali has even made it to the list of Top 100 Women Illustration Artists in India, Wacom Spotlight Artist & was featured in the LIVE DARE CREATE by Wacom, with numerous opportunities to widen her horizon, in the field of Art, Print, Digital & Spatial, she is known to fuse strategy with design to create visual magic. 
Shefali has also been associated with the NAS ACADEMY as a Daily activity lead and is known for her contribution in the design education space as well, having over 8 years of teaching art & design experience she has been a Visiting Faculty at Raffles Design Institute, and is currently a Visiting Faculty at NMIMS School Of Design and SOAL (School of Accelerated  Learning). Shefali has also conducted over a 100 + workshops within the art & design sector individually and across colleges and events, and has also been a part of Disney India's Imagine That Season 2 in a segment where she teaches how to do D.I.Y doodles on shoes.
Best Brand Identity Design - Project Name : Within
Best Packaging Design - Project Name : 3 Sisters
Freepublikan Of The Year - Individual Professional
EMVIES - The Advertising Club 3 Silver 1 Bronze for Old Spice 'Mantastic' Campaign 
Socialathon 1 Gold, 1 Bronze for Old Spice 'Mantastic' Campaign 
Indian Digital Media Awards 1 Gold 1 Silver 3 Bronze for Old Spice 'Mantastic' Campaign & Bajaj 75 year Celebration Campaign 
India Digital Crest Awards 1 Gold 2 Silver for Procter and Gamble's Old Spice 'Mantastic' Campaign
Goafest Abbys 1 Gold 1 Silver 1 Bronze for Old Spice 'Mantastic' Campaign
TOTAL ACCOLADES: 3 Freepublikans, 4 Gold, 7 Silver, 6 Bronze in Design Execution
Brand Collaborations : Disney India, STARBUCKS, Google, HP Z Series, Fastrack, Faber Castell, Wacom, Hyderabad Design Week, Edutainment, Celfi Design, Indiefolio, Toesmith, CoverItUp Kolkata Arts Lane Festival & Artimately, and many many more

Design comes alive when a story is conveyed with passion, commitment and excellence, this is reflected in our work and the varied skill set of our team. 
We are a collaborated group of artists & design specialists who come together with years of experience with various expertise from print to digital, consulting clients & agencies, we listen & guide them to build meaningful design driven executions and come up with the right design solution to their problems. 

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