JAL INFRASTRUCTURES Identity Design

Jal Infrastructures is a brand that stands strong on the foundation of building a better future for the society by creating water infrastructures which help build an inclusive growth. The concept of the logo showcases the values instilled in the company’s vision. Since the Jal Infrastructures is a corporate brand, aiming for the betterment of the society, it is very important that the brand entails the factor for trust, loyalty & safety, hence the use of the colour Marine Blue and the colour Forest Green is associated with the environment, energy, growth, prosperity and stability Hence the blue lines depict infrastructure, which are also going upwards to depict growth. The leaf depicts agriculture, conserving water & irrigating farms, which brings about prosperity & happiness showcasing a sign of positivity. The 2 diverse elements are encompassed in a water droplet shape, signifying JAL - water