KFC recently reached the a milestone of having 600 restaurants all across India. To commemorate this milestone KFC wanted to launch a unique bucket for each city that they were present in.
Which would later be released as a series of limited edition buckets that would represent their presence all over India across 150 cities.
To execute this campaign KFC collaborated with 50 artists across the country, who worked on 3 cities each, to bring in the vibe of each city onto the bucket. The 3 cities that were designed for this collaboration were Mumbai, Kanpur & Bhilai