Macmerise is a modern tech-accessories brand that seeks to create an equally fresh impact on its customers. The brand language aims to create a cohesive identity merging together form and function to deliver the brand message. The idea represents power. Just like the power present in the products and the life it brings to the gadgets. The negative space created by the bolt represents a ‘M'. The logos explore multitudinous ways to create a memorable image that resonates with the target customers.