A series of outdoor advertising in the form of hoardings, billboards, bus stop advertising and newspaper advertising for MumbaiJam.
After creating the main graphic identity for the festival, we set out to modify elements to fit all the various outdoor media.
For outdoor advertising we had to create 3 billboard designs, square variants of 40x40ft, and two rectangular variants of 9×50 and 13×35 inch respectively. The background was made in 4 different colors to provide the best contrast to the buildings adjacent to the billboards. In addition, two bus stop advertising designs were created to promote the event.
Lastly three newspaper ads were made for Hindustan Times & DNA, two teasers promoting the event and one full page ad for HT showcasing the singers that will debut in the festival, along with a variant header for Bookmyshow.
