Nutlers : Brand Identity
Nutlers is a brand that produces gourmet flavoured nuts, with a wide variety of flavours in cashews, peanuts and almonds. Since the brand product is quite premium and superior in terms of their flavours and quality, we chose to create a brand identity that is a wordmark, using a dark tone of brown, and a slight texture on the font. The wordmark design is soft and with rounded edges showcasing the flexibility of the brand, the alphabets are spaced out to give it clear legibility and a classic feel. The texture on the font adds to the classical feel that we wanted to achieve in the brands overall look and feel. The brand identity later extends to the packaging design.