Nutlers Package Design & Photoshoot
Nutlers is a brand that produces gourmet flavoured nuts, with a wide variety of flavours in cashews, peanuts and almonds. Since the brand product is quite premium and superior in terms of their flavours and quality, considering the soft rounded edges showcasing the flexibility of the brand mark that was created for the company, we took the same visual language ahead for their packaging, this time adding vibrant colours that resonate with the flavours of each product. We worked around with a fun doodlely element illustrating the nuts, fluidly showcasing the product category. We chose to use illustrations over images as we want the brand to look fun vibrant and youthful, also for it to be an eye catching product when seen on the shelf.