A series of creative social media content for Old Spice India.
As a young brand portraying real men can do anything, with a little surreal overtones, we used photomanipulation combined with witty copy text to create content that resonates perfectly with our target audience and focus more on brand tonality. Using the four fragrances as four separate personas, we quickly created separate identities for each bottle and subtly placed them in hyperrealistic environments to signify all the things one can imagine doing with old spice
As a young brand portraying real men can do anything, with a little surreal overtones, we used photomanipulation combined with witty copy text to create content that resonates perfectly with our target audience and focus more on brand tonality. Using the four fragrances as four separate personas, we quickly created separate identities for each bottle and subtly placed them in hyperrealistic environments to signify all the things one can imagine doing with old spice
