As a wellness brand, Within seeks to provide nutrition in a simple
and well-packaged manner. The identity derives its appeal from
the clean and simple way in which it conveys the brand message
of health and well-being starting from within oneself.
It encapsulates the idea that wellness is a holistic state of being,
and a good product can help provide it. The identity delivers on
the brand promise of an uncomplicated way of living a better
life and posits the brand as a veritable authority on nutrition
Within is absolute.
Happiness starts Within.