Within Brand Identity
As a wellness brand, Within seeks to provide nutrition in a simple and well-packaged manner. The identity derives its appeal from the clean and simple way in which it conveys the brand message of health and well-being starting from within oneself. It encapsulates the idea that wellness is a holistic state of being, and a good product can help provide it. The identity delivers on the brand promise of an uncomplicated way of living a better life and posits the brand as a veritable authority on nutrition and well-being. Within is absolute. Happiness starts Within.